I don't know about amateur built transmitters at that power output. I have a feeling both the FAA and FCC would have something to say about that. You mention getting it certified, and that can be a heck of a process. I'll defer to others with more knowledge of this feasibility.
On the other hand...
ADS-B *in* capability is very much within the grasp of the hobbyist. I've been looking at 1090ES recently as there seems to be a more active hobbyist community listening in on those transmissions. The basics of it are a low noise amplifier, 1-2 filters (1090 MHz SAW filters are available from several places), and most often a logarithmic amplifier as an amp/detector. The output can be sampled with an analog-to-digital converter or a comparator driving logic level inputs into a microcontroller which then does the very simple decoding. I assume a 978 MHz (UAT) receiver would be more or less the same. From there, it can be as easy as plugging it into a laptop for display.
Some websites of interest:
http://www.lll.lu/~edward/edward/adsb/Very%20Simple%20ADSB%20receiver.html
http://miniadsb.web99.de/ (these guys sell a kit of a complete RF front end for 1090ES reception)
http://rxcontrol.free.fr/PicADSB/index.html
http://www.qsl.net/dl4mea/picadsb/picadsb.htm
And finally, the holy grail for information about both UAT and 1090ES, hidden under the guise of boring, bureaucratic technical meetings. See working group 3 and 5 and click their most recent meetings. Draft versions of DO-260B (1090ES ADS-B standard) and DO-282B (UAT standard) are available. They are the most recent draft versions, but I can't imagine much of the technical information changed before publication. For what it's worth, these documents go for $500-$700.
http://adsb.tc.faa.gov/ADS-B.htm
-Tony